Looking for Vietnamese fashion brands in Hanoi? Skip the idea that the city is only about cheap markets and souvenir T-shirts. Hanoi has a layered design scene: contemporary streetwear, elegant ready-to-wear, silk specialists, made-to-measure ateliers and slow-fashion labels working with traditional textiles. This guide, researched in November 2026, focuses on brands with active official websites and useful ways to find them.
Start with Part 1: Where to Buy Clothes in Hanoi and Part 2: Hanoi’s Best Fashion Streets if you need an overview of shopping areas first.
Quick comparison: which Hanoi label fits your style?
| Brand | Style | Best for |
|---|---|---|
| Metiseko | Silk and organic cotton with contemporary prints | Best for wearable textile gifts, shirts, dresses and scarves |
| Kilomet109 | Craft-led slow fashion and natural dyes | Founded by designer Thảo Vũ, working with Vietnamese artisans on weaving and natural dyeing |
| GAGAVOGUE | Unisex streetwear and experimental casual clothing | Distressed denim, graphic tops, utility jackets and asymmetric pieces |
| MUST HAVE | Contemporary womenswear, tailoring and occasion dressing | A Vietnam-made design label with dresses, jackets, trousers and áo dài |
| December Chris | Minimal, architectural and polished womenswear | The 2026 autumn/winter range explores organic structures and tailoring; good for shoppers looking beyond generic basics |
| TRANG BÙI | Vietnam-inspired, gender- and body-inclusive design | A particularly interesting alternative for shoppers who want expressive pieces rather than conventional small-size boutique fashion |
| Linh Doan Atelier | Couture, bridal and sophisticated ready-to-wear | For special-occasion fashion and atelier work; contact ahead for couture or bridal inquiries |
| Ha Linh Thu | Made-to-measure wearable art, silk and velvet | An atelier approach to expressive garments, handcraft and custom fittings; not a bargain-shopping stop |
Why shop Vietnamese designers in Hanoi?
Vietnamese design is not a single aesthetic. Some labels translate traditional weaving, silk and natural dye into contemporary garments; others look to street culture, international tailoring or experimental silhouettes. The most rewarding purchases often have a story you can actually ask about: where the cloth was made, who designed the print, whether a garment can be altered and how it should be cared for.
Eight Vietnamese fashion brands and designers worth discovering
1. Metiseko — Silk and organic cotton with contemporary prints
Best for wearable textile gifts, shirts, dresses and scarves. The brand’s official store locator also lists a corner at 61 Hàng Gai.
Where: 9 Nhà Chung, Hoàn Kiếm. Official website and current collection; Google Maps directions. Verify opening hours and stock before travelling.
2. Kilomet109 — Craft-led slow fashion and natural dyes
Founded by designer Thảo Vũ, working with Vietnamese artisans on weaving and natural dyeing. A standout for those who value the process behind a garment.
Where: Check current appointment or stockist details with the brand. Official website and current collection. Verify opening hours and stock before travelling.
3. GAGAVOGUE — Unisex streetwear and experimental casual clothing
Distressed denim, graphic tops, utility jackets and asymmetric pieces. Its website lists daily opening from 10 a.m. to 10 p.m.
Where: 8 Hàng Vải, Hoàn Kiếm. Official website and current collection; Google Maps directions. Verify opening hours and stock before travelling.
4. MUST HAVE — Contemporary womenswear, tailoring and occasion dressing
A Vietnam-made design label with dresses, jackets, trousers and áo dài. Browse current seasonal collections before visiting.
Where: 49 Hàng Chuối, Hai Bà Trưng. Official website and current collection; Google Maps directions. Verify opening hours and stock before travelling.
5. December Chris — Minimal, architectural and polished womenswear
The 2026 autumn/winter range explores organic structures and tailoring; good for shoppers looking beyond generic basics.
Where: 247 Phố Huế, Hanoi. Official website and current collection; Google Maps directions. Verify opening hours and stock before travelling.
6. TRANG BÙI — Vietnam-inspired, gender- and body-inclusive design
A particularly interesting alternative for shoppers who want expressive pieces rather than conventional small-size boutique fashion.
Where: 2nd floor, 28 Hương Viên, Hai Bà Trưng. Official website and current collection; Google Maps directions. Verify opening hours and stock before travelling.
7. Linh Doan Atelier — Couture, bridal and sophisticated ready-to-wear
For special-occasion fashion and atelier work; contact ahead for couture or bridal inquiries.
Where: 1st floor, V-building, 125–127 Bà Triệu. Official website and current collection; Google Maps directions. Verify opening hours and stock before travelling.
8. Ha Linh Thu — Made-to-measure wearable art, silk and velvet
An atelier approach to expressive garments, handcraft and custom fittings; not a bargain-shopping stop.
Where: Ngô Thì Nhậm area; confirm exact appointment location. Official website and current collection. Verify opening hours and stock before travelling.
Where to go: three shopping routes
Route A: Old Quarter and Hoàn Kiếm — design in a walkable area
Begin at GAGAVOGUE, 8 Hàng Vải for contemporary streetwear. Continue through the Old Quarter toward Metiseko at 9 Nhà Chung for silk and printed cotton. If time allows, browse the silk stores of Hàng Gai, including the Metiseko corner listed at 61 Hàng Gai. This route combines independent design with a classic Hanoi walk.
Route B: Hai Bà Trưng — modern ready-to-wear
Start with MUST HAVE, 49 Hàng Chuối, then explore the Bà Triệu and Phố Huế corridor for Linh Doan Atelier and December Chris. TRANG BÙI is another worthwhile stop for a more inclusive, expressive approach. The shops are not all adjacent: use maps to check distances and take a short taxi ride where necessary.
Route C: a slow-fashion appointment
If textiles and making matter more than volume shopping, browse Kilomet109 online first and contact the brand to confirm how to see garments in Hanoi. Pair that with a planned atelier visit for made-to-measure work. Do not assume every designer maintains a walk-in storefront.
What makes a fashion purchase genuinely local?
Ask four questions: Was the piece designed in Vietnam? Where was it manufactured? What is the actual fabric composition? Who made the textile or print? A Vietnamese-owned brand may manufacture in different locations; a shop with Vietnamese signage may sell imported stock. Neither fact is automatically a problem, but clear answers help you decide what you are paying for.
Prices: budget, contemporary and couture
Price ranges overlap. For context, current official catalogues show GAGAVOGUE graphic shirts around several hundred thousand đồng and jackets around one million đồng, while December Chris lists dresses and tailored pieces in the multi-million-đồng range. Couture and handcrafted natural-dye garments can cost considerably more. Treat these as snapshots from November 2026, not fixed prices: check the brand site for sizes, availability and promotions.
Practical shopping advice
- Try before buying: sizing systems vary considerably; ask for measurements in centimetres.
- Check the return policy: designer boutiques may exchange sizes but not refund; sale items may be final.
- Ask about fabric care: silk, handwoven cotton and naturally dyed pieces may require gentle washing or dry cleaning.
- Confirm locations: boutiques relocate, and atelier visits may require appointments.
- Pay carefully: cards are common in established boutiques, but keep a backup payment method.
- Buy for your climate: Hanoi has humid summers and cooler winters; a structured winter piece may be wonderful but less useful for a tropical wardrobe.
Video: inside the process behind Vietnamese slow fashion
For a useful look at textiles and natural dyes rather than a generic shopping montage, watch the Channel News Asia feature about Kilomet109 and Thảo Vũ’s design studio. It explains the relationship between fashion, artisans and traditional production techniques.
Frequently asked questions
Can men shop Vietnamese designer fashion in Hanoi?
Yes. GAGAVOGUE focuses on unisex styles; Kilomet109 has also offered menswear. Confirm current sizes and collections before visiting.
Are these brands cheaper than international fashion?
Not necessarily. Independent labels can cost more because of smaller runs, design work and materials. For bargain hunting, use markets and budget shopping streets instead.
Where should I go if I only have one hour?
Choose one area: Hoàn Kiếm for GAGAVOGUE and Metiseko, or the Bà Triệu/Phố Huế corridor for tailored contemporary fashion. Crossing the city just to visit a single store is rarely efficient.
Where can I buy something distinctly Vietnamese without buying a costume?
Try contemporary silk prints, indigo-dyed garments or subtle textile details. Ask the brand about its inspirations rather than assuming every motif is traditional.
Continue exploring Hanoi
For more shopping locations, see our Best Markets in Hanoi and Old Quarter guide. The next article in this series explores Vintage & Second-Hand Shopping in Hanoi — 2026.
Editorial note: Brand addresses and descriptions were checked against official websites in November 2026. Shops, opening times, collections and prices can change; confirm directly before visiting. The photographs illustrate Vietnamese fashion culture and are not presented as photographs of the named stores.